Saturday, October 23, 2010

They are loving to each other. But not lesbian. Because they are sister

On Message

When the designers Ashley and Mary-Kate Olsen found that their New York show for The Row label could not go on because of late delivery of Italian fabrics, they came up with a cool solution: a strategic partnership with Bing.com that would enable them to show their clothes to selected press and buyers in Paris — and via Internet to the wider world.
Their virtual show, including a passage in which the designers explained their work, is a way to project the details that are so often lost on the runway.
“Everything is very much done by hand,” said Ashley Olsen, showing the delicate, covered buttons, the narrow vents and the subtle, low-slung top to a slim skirt. Although online viewers will miss the textures of satin-backed crepe and silk georgette, the close-up format gets across the message of delicacy and intimacy that is the design duo’s aim.

Ashley Olsen in Custom-Made Jeans by Maxfields LA

Wednesday, October 20, 2010

Ashley Olsen and MK look happy!!

Ashley Olsen & Justin Bartha Scowl At The Paparazzi

Apparently everyone who left Nobu last night didn’t want to be noticed by the paparazzi. Why dine at one of the biggest celebrity “it” spots in the city if you want to slink off into the dark? INF Daily snapped pint sized actress/ designer Ashley Olsen and her longtime boyfriend, actor Justin Bartha, leaving the famed Japanese restaurant – and they were none to pleased by all the attention.
After all her years in the business, Ashley’s a pro at hiding her tiny body behind her infamously large bags. ButJustin’s still new enough that he must have forgotten his purse at home. Dude had nothing to hide behind. How embarrassing.
video
Word is, Justin’s very close to proposing to Ashley, and is just waiting to find the right ring. It’s hard to match platinum to fur. The pair have been dating since 2008.

Tuesday, October 12, 2010

THE ROW Mary-Kate and Ashley Olsen talk about the inspirations behind their S/S11 collection of softly structured gowns and lizard skin pieces



    Having just shown their S/S11 collection, Dazed Digital had an exclusive e-chat with Mary Kate and Ashley Olsen about their infinitely desirable and luxurious brand, The Row. From the moment Natasha Poly stepped onto the Paris catwalk wrapped in a collarless, double-faced black cashmere coat, accessorised simply with narrow brown belt and flat sandals, Mary Kate and Ashley Olsen consolidated their version of classic American sportswear – an appealingly louche and quietly luxurious take on how women dress today. Taken its name from the ultimate location for tailoring, Savile Row, The Row was born three years ago out of the desire for the perfect T-shirt and evolved from a collection of flawless basics to where it stands today as one of the brightest spots in the retail universe.
    With its younger line, Elizabeth & James (appropriately named after the twins’ younger siblings) and a move into menswear and sunglasses, the Olsens are slowly making incremental steps in building a credible fashion empire a million miles away from their tween company that made their multimillionaires, Dualstar. Unlike many other fledgling labels, the Olsens have been hip to the powers of the internet – first launching a luxurious, tactile e-commerce website and then recently debuting a shoppable video where you can view KT Auleta’s video of the collection while purchasing items from the catwalk. Following an intimate presentation of their SS '11 line in Paris, the girls conversed via email with Dazed about their love of the artist, Beatrix Ost and why their brand of minimalism feels so right for now.
    Dazed Digital: Tell us about how you came across the work of Beatrix Ost for the Fall '10 collection?
    Mary-Kate: 
    Ashley and I were looking at this season in a way that would allow us to evolve from what we’ve been doing for The Row up until now. We were discussing eccentric woman and felt Beatrix embodied the feeling we were gravitating towards.
    DD: The Fall '10 collection seemed to tap into the mood for minimalist luxe showing beautifully cut clothes in luxurious fabrics like leather and python. Would you say this encapsulates the philosophy of The Row? The Row perfectly chimes with the current mood for austere minimalism. Why do you think it feels so right for now?
    Mary-Kate:
     Exotic skins were a natural choice because we’ve always concentrated on the body so skin on skin made sense.Ashley: We believe there has been such a strong response to The Row because for several years there were a lot of over-designed clothes in the market. Our goal is to create understated, wearable, beautiful clothes that fit the body of every woman.
    DD: You also run Elizabeth & James and just launched a menswear line for The Row and have branched out into sunglasses. Are there any other areas you would like to branch out to?
    Mary-Kate:
     Doing things right takes time and careful planning. We look at Elizabeth and James and The Row as lifestyle brands. Currently, we want to make sure The Row’s e-commerce is a success along with our sunglasses for each brand.  We’re currently working on another category for each brand and are excited to announce when the time is right.
    DD: There is a tactile feel about the website with the close-ups of the beautiful fabrics used in the collection—what were you trying to convey about the brand’s agenda with the website? How conscious were you of trying to provide an almost tangible experience for the shopper?
    Ashley:
     Fabrics have been a main focus from the beginning. We feel it’s important for the website and the e-commerce experience have a tactile quality. Sometimes there’s a disconnect between how clothes look and feel in person and how they’re presented online.
    DD: The Row is one of the success stories of recent years—How would you define the philosophy behind the label?
    Mary-Kate: 
    We think about our customers first. We want to create soft and comfortable collections in every way. It’s about real life and what people will really wear. Hopefully we’re accomplishing that.

    Sunday, October 10, 2010

    Social Studies

    It almost felt like a punk when Mary-Kate and Ashley Olsen waited until the last minute to switch the venue of their spring show for The Row from New York to Paris — making dedicated fans all over wait another three weeks. And although it seemed like an eternity, it was worth It and, fortunately for you, it was captured on video. The brand released a behind-the-scenes video Monday, giving fans the ability to watch the show virtually, as well as see interview footage with the Olsens and get a peek inside the atelier. Watch the short film at Bing.com/therow. Also in fashion shorts, Love magazine and Versace released their new film, “Modelgeddon,” starringAlessandra Ambrosio, Ana Beatriz Barros, Claudia Mason and Julie Ordon, with creative direction by editor in chief Katie Grand. The film is live on versace.com. 

    Monday, October 4, 2010

    Beautiful MK and Ash


    Interview Ashley

    Ashley Olsen: McQueen Boutique with Mary-Kate!


    Mary-Kate and Ashley Olsen keep close as they leave the Alexander McQueen boutique in New York City’s Meatpacking District on Friday (September 24).
    The 24-year-old fashionistas recently sold their five-bedroom, 4.5-bath penthouse in the city’s West Village, HousingWatch reports.
    Back in 2005, M-K and Ashley bought the penthouse for $7.3 million when they moved to NYC to go to college.
    The property was sold for $7.7 million to real estate mogul Ian Bruce Eichner.